Understanding PPC Ads

Marketers use pay-per-click advertising, better known as PPC ads, in conjunction with strong SEO to create a digital marketing campaign and boost presence. While SEO is organic, PPC ads require some pay to play. Just as its name suggests, businesses only pay for PPC ads when someone clicks on the link in search engine results. This type of advertising pushes your designated link or landing page to the top of search results. PPC ads do contain the “sponsored” disclaimer so users know the spot has been paid for. Paid ads are most effective on Google.

How Does Paying for The Ads Work?

You do not pay for PPC ads until someone clicks on your sponsored link. However, you must still participate in a bidding process to compete with others looking to rank at the same time. The company willing to spend the most amount of money per click is the winner of the top search results spot. 

It is not recommended that you blindly bid for pay-per-click ads. You should set out to maximize your conversion rate. This requires optimizing your landing page for the highest chance of gaining a sale or purchase from the paid for click. 

Pros and Cons of PPC Ads

There are many benefits to pay-per-click ads, and before using them you should be aware of the pros and the cons. As far as benefits go, PPC ads often yield quick results. So if you’re looking to gain traffic and conversions rapidly – PPC will work faster than organic SEO. This is made easier by the ability to target the right audience that is most likely to convert. Once you find your target market and find the right bidding strategy, you can reach a higher number of people with the top search result position. 

Although PPC ads are a great tool for businesses of all scales, there are drawbacks to the strategy that should be considered. PPC ads can become quite expensive, especially in competitive industries with high bids. Likewise, just because you rank at the topdoesn’t guarantee a click. The “sponsored” designation may make browsers less inclined to click on your link. Unlike strong SEO strategies, PPC ads provide only temporary visibility—once you stop paying for the higher ranking, Google immediately removes your ad from the top spot.This means that if you run out of funds halfway through the month, you have to pull your pay-per-click ad until the next month – resulting in unstable visibility.

Are PPC Ads Right for My Business?

PPC ads are often misunderstood by businesses. They require a strong strategy and a marketing agency that has experience in paid advertising to yield the best results. For the mental health and substance use treatment industry, PPC ads can help you make sure you’re meeting your potential clients when they need it most. PPC ads reduce the amount of time they have to spend searching for a treatment center – which is helpful for those in times of crisis. However, the industry is quite competitive, especially in Southern California and Florida. To yield a high return on investment and get quality conversions, you need to walk the fine line of strong bidding strategies and powerful SEO on your landing page. 

Want to get your PPC ad campaign on the right track? Reach out to the team at Rehab Marketing Professionals. We have the knowledge and experience to build and monitor a PPC campaign that converts. 

About Rehab Marketing Professionals

Rehab Marketing Professionals is a marketing agency that specializes in the mental health and addiction treatment industries. We offer PPC & landing page management, SEO strategies, call center training & development, conversion tracking, and web development services. Our goal is to bring facilities like you a comprehensive marketing strategy that pushes your brand to the top of search results and exceeds industry standards – leading to higher conversion rates for your mental health or addiction treatment center. For more information visit our website at rehabmarketingpro.com or give us a call at (800) 819-6929. We’re ready to take your brand to the next level.