Advertising Buzzwords: What They Mean

In the advertising and marketing industry there are so many different buzzwords and acronyms. Understanding what each word or phrase means is essential to building an advertising strategy that works successfully. Having knowledge of general advertising language before you contract an ad agency helps you know exactly what they can accomplish for your brand.

Affiliate Marketing

Affiliate marketing entails paying a publisher to promote products. This may be in the form of a blog, a website, social media page, and the like. Traditionally the publisher will receive a percentage of profits for each conversion they facilitate. 

Analytics

When it comes to marketing and advertising, analytics refers to the process used to track and interpret success and the technology used to do so. One of the most popular analytics tools is Google Analytics. This tool allows users to learn information about their website visitors. This data includes who they are, where they are searching from, their gender, age, and how they found your website. It’s helpful to use Google Analytics to learn where your potential customers are finding you, and where they are on your site when they convert into customers. 

Artificial Intelligence

Artificial intelligence or AI is a newer technology that can either help or harm an advertising strategy. AI comes from computers making decisions and producing information. AI can be used to create bidding strategies for pay-per-click advertising which can be beneficial. However, producing content with AI often does more harm than good to an advertising and branding strategy. Popular platforms like Google often flag and demote content that is produced with AI.

Bounce Rate

The bounce rate is the percentage of people who leave your website without visiting a secondary page. This is an important metric for those using PPC advertising or unique landing pages for ads because it can show where improvements are needed. Some of the reasons a person may leave your site without going to secondary pages include:

• Slow loading speed
• Confusing or messy content and imagery
• Inaccurate keywords and audience targeting

Your bounce rate helps you determine what works well and what does not so that you can constantly evolve your brand.

Call to Action

The call to action (CTA) is the prompt that encourages your audience to take action or react. A CTA should be unique and eye-catching, while still being direct. A call to action can come in the form of:

• Text links
• Buttons
• Banners
• Graphics
• Fillable forms

CTAs should jump out at the audience and be obvious, without taking away from the other information on the page.

Click-Through Rate (CTR)

The click-through rate (CTR) is an advertising buzzword that measures how many people have clicked a particular link. For PPC ads this means the number of clicks on your ad. For email marketing, this is how many people opened the email or clicked through the CTA. As far as SEO is concerned, CTR involves how many people clicked your listing on the search results page.

Conversion

A conversion takes place when someone does what you wanted them to do. This plays into your CTA and CTR as well. A conversion can be a phone call, a form fill, an email list sign up, or a sale. Conversions can be big or small – you set the tone.

Get Your Advertising Right

A weak advertising strategy can do so much more harm than many realize. At Rehab Marketing Professionals, we know the mental health and addiction treatment industry. We have knowledge on catering to the right audience, with the right message, at the best time. Our advertising strategies are proven to convert – supported by high quality content and revolutionary websites. If you are ready to take your advertising and overall online presence to the next level, give us a call – we’re ready to get to know your brand.

About Rehab Marketing Professionals

Rehab Marketing Professionals is a marketing agency that specializes in the mental health and addiction treatment industries. We offer PPC & landing page management, SEO strategies, call center training & development, conversion tracking, and web development services. Our goal is to bring facilities like you a comprehensive marketing strategy that pushes your brand to the top of search results and exceeds industry standards – leading to higher conversion rates for your mental health or addiction treatment center. For more information visit our website at rehabmarketingpro.com or give us a call at (800) 819-6929. We’re ready to take your brand to the next level.