Holiday Advertising: Dos and Don’ts

Holiday advertising is complicated – especially when everyone is advertising on every front. Social media is one of the most powerful tools for advertising year round, but especially during the holidays. 2 billion people use Facebook and 500 million people use Instagram – both of which fall under the Meta umbrella. We’ve compiled the top dos and don’ts for holiday advertising this season. 

Do: Get Creative

The best way to stand out in a saturated market is getting creative. Holiday advertising is very competitive and it’s important to stand out to your audience. When everyone is speaking up and putting their best foot forward, you need to stand out and stay ahead. It’s competitive in the advertising world in general, but the holidays heighten this competition. 

Some creative ideas include using video visuals, unique calls to action, and straightforward language. Add eye catching elements to your ads, and utilize pop-up windows on your landing pages that hone in on exactly what you have to offer this holiday season. Your holiday advertising could be for a new product or service, a limited-time deal, or just highlighting what you’ve had to offer all year long.

Don’t: Aimlessly Advertise 

All holiday advertising should have specific audiences and goals. You should never aimlessly run any sort of ad campaign without knowing exactly who you’re serving it to and what action you want them to take. Advertising without knowing these criteria is like talking just for the sake of making noise. To ensure your holiday advertising does not get lost in the shuffle, know your purpose and highlight your worth to the right people at the right time. 

Do: Focus on Inclusivity in Holiday Advertising

The holiday season does not only pertain to Christmas – there are so many other winter holidays and celebrations that can be catered to. Winter holidays that are celebrated around the world aside from Christmas include:

• Hanukkah
• Three Kings Day
• Winter Solstice 
• Kwanzaa
• New Year’s Day

These holidays come from different cultures around the world, and including touches from these events in your holiday advertising makes your company inclusive to greater groups of people. Inclusivity is important for making everyone feel seen and heard – and could be a reason someone chooses your brand over a competitor. 

Find an Advertising Pro this Holiday Season

Your holiday advertising results are only as good as your strategy. At Rehab Marketing Professionals, we specialize in marketing, advertising, and branding for the mental health and addiction treatment industries. We know these industries and their audiences better than everyone else, because we’ve worked closely with them for decades. 

The holidays are a sensitive time for those looking for mental health or addiction treatment, so you need a strategy that is straightforward and compassionate. The team at Rehab Marketing Professionals delivers just that. If you’re ready to set an advertising strategy that exceeds expectations and stays on budget, give the Rehab Marketing Pros a call!

About Rehab Marketing Professionals

Rehab Marketing Professionals is a marketing agency that specializes in the mental health and addiction treatment industries. We offer PPC & landing page management, SEO strategies, call center training & development, conversion tracking, and web development services. Our goal is to bring facilities like you a comprehensive marketing strategy that pushes your brand to the top of search results and exceeds industry standards – leading to higher conversion rates for your mental health or addiction treatment center. For more information visit our website at rehabmarketingpro.com or give us a call at (800) 819-6929. We’re ready to take your brand to the next level.