Marketing Mental Health Services: What Tools to Use
Marketing mental health services is a sensitive topic. Instead of dealing in products, you are dealing in services. These services are offered to vulnerable people, so it’s impor
Holiday Advertising: Dos and Don’ts
Holiday advertising is complicated – especially when everyone is advertising on every front. Social media is one of the most powerful tools for advertising year round, but es
The Importance of Having Quick Site Speed
Having a quick site speed is important when it comes to providing a good user experience. The ideal site loading speed is 0 to 2 seconds, and should be no longer than 3 seconds. Wh
The Role of Landing Pages in Advertising
Landing pages exist on your website and serve as a place for potential customers to “land” after interacting with your advertising efforts. Standalone landing pages target a sp
Why is Content Marketing King?
Content marketing is an important part of your overall brand identity and marketing strategy. Producing content that is well researched and optimized for search engines can give yo
Advertising Buzzwords: What They Mean
In the advertising and marketing industry there are so many different buzzwords and acronyms. Understanding what each word or phrase means is essential to building an advertising s
Understanding PPC Ads
Marketers use pay-per-click advertising, better known as PPC ads, in conjunction with strong SEO to create a digital marketing campaign and boost presence. While SEO is organic, PP
Why You Need SEO for Your Website
Search engine optimization, or SEO, is the process of making sure your website and its content are favored by search engines. SEO contributes to your website and brand’s overall