Why is Content Marketing King?
Content marketing is an important part of your overall brand identity and marketing strategy. Producing content that is well researched and optimized for search engines can give yo
Advertising Buzzwords: What They Mean
In the advertising and marketing industry there are so many different buzzwords and acronyms. Understanding what each word or phrase means is essential to building an advertising s
Understanding PPC Ads
Marketers use pay-per-click advertising, better known as PPC ads, in conjunction with strong SEO to create a digital marketing campaign and boost presence. While SEO is organic, PP
Why You Need SEO for Your Website
Search engine optimization, or SEO, is the process of making sure your website and its content are favored by search engines. SEO contributes to your website and brand’s overall