AI: Is It Necessary for Marketing?

AI, or artificial intelligence, is a rapidly advancing technology that has been the center of many controversies. From speculations that AI is taking jobs to the moral integrity of using the tool, especially when it comes to marketing. It begs the question: is AI harmful or useful in the marketing industry? 

AI as an Analytics and Optimization Tool

One of the main applications of AI in marketing is as an analytics and optimization tool. The technology can be used to analyze and spot patterns of anomalies in data. It can then give recommendations on how to improve and optimize strategies. This allows marketers to streamline data analytics and decision making when it comes to strategies.

Content Creation Using AI

AI being used to create content becomes a moral dilemma of sorts. When creating content, AI pulls from all content on the subject published online to date. It then “jumbles” that content together to create a “new” piece of work. The issue with this is that the content is nothing new. There have been many instances in which AI has plagiarized content from other authors. One of the most notable examples being former Harvard President Claudine Gay’s use of the technology resulting in plagiarism accusations. This occurrence eventually resulted in Gay’s resignation from the prestigious university. 

Don’t Cut Corners with AI

Just because others are doing it doesn’t mean you have to. Cutting corners with AI does not result in long-lasting, successful marketing campaigns. It may result in short-term benefits and the appearance of quick-timelines and positive outcomes, but that is not sustainable marketing. AI is still developing, and at this point, using it for content creation is not a suitable strategy for marketers looking for high-quality, authentic content. When it comes to data analytics and optimization, the technology is more valuable. However, it’s important to note that AI can (and does) make mistakes. It’s crucial that you have an experienced individual fact check and verify all decisions and data that AI spits out. 

If you’re looking for a marketing team that doesn’t cut corners, give the team at Rehab Marketing Pros a call. We don’t cut corners and pride ourselves on having the expertise and integrity to establish marketing strategies that convert. Ready to get your brand back on track? Give our team a call.  

About Rehab Marketing Professionals

Rehab Marketing Professionals is a marketing agency that specializes in the mental health and addiction treatment industries. We offer PPC & landing page management, SEO strategies, call center training & development, conversion tracking, and web development services. Our goal is to bring facilities like you a comprehensive marketing strategy that pushes your brand to the top of search results and exceeds industry standards – leading to higher conversion rates for your mental health or addiction treatment center. For more information visit our website at rehabmarketingpro.com or give us a call at (800) 819-6929. We’re ready to take your brand to the next level.