New Year, New PPC Ads… Same Brand: Keeping Up with Competition
Pay-per-click (PPC) advertising, as the name implies, is a paid digital marketing strategy that complements effective SEO efforts to enhance online visibility. While SEO generates
2025 Marketing: 10 Trends to Watch
As we approach 2025, the marketing space continues to evolve rapidly. Staying ahead of emerging trends is crucial for businesses aiming to maintain a competitive edge. Here are key
Navigating PPC Advertising Competition
Pay-per-click, or PPC, advertising is a powerful tool often paired with effective search engine optimization (SEO) to create impactful digital marketing strategies. While SEO focus
Marketing Mental Health Services: What Tools to Use
Marketing mental health services is a sensitive topic. Instead of dealing in products, you are dealing in services. These services are offered to vulnerable people, so it’s impor
Holiday Advertising: Dos and Don’ts
Holiday advertising is complicated – especially when everyone is advertising on every front. Social media is one of the most powerful tools for advertising year round, but es
The Role of Landing Pages in Advertising
Landing pages exist on your website and serve as a place for potential customers to “land” after interacting with your advertising efforts. Standalone landing pages target a sp
Advertising Buzzwords: What They Mean
In the advertising and marketing industry there are so many different buzzwords and acronyms. Understanding what each word or phrase means is essential to building an advertising s
Understanding PPC Ads
Marketers use pay-per-click advertising, better known as PPC ads, in conjunction with strong SEO to create a digital marketing campaign and boost presence. While SEO is organic, PP