Do You Know Where Your SEO Ranks? Understanding KPIs

SEO has distinct KPIs (key performance indicators) that can be used to measure campaign success. These KPIs can include organic visibility, keyword rankings, click-through rates, and conversions. Tracking these performance indicators can help you determine the success of your SEO, informing future decisions for your brand. This data also allows you to demonstrate success to stakeholders and potential partners. 

Organic Conversion KPI

An organic conversion occurs when a potential customer completes your desired action from an unpaid search result. This means they Google or search for something, your brand pops up as an organic search result, and they make a purchase, submit information, or an alternative action. One of the best ways to track organic conversions is Google Analytics 4, also known as GA4. This plug-in allows you to see where your traffic is coming from, and what started the conversion. 

Search Visibility

Your search visibility is the KPI for how often your website shows up in search results for your target keywords. This does not include paid placements, and only takes into account organic visibility. This shows your team how successful the content you are writing is based on several metrics. 

Google takes into account the distribution of the keyword in your content piece, how many internal and external sources you link, and the readability of your writing. Tools like SEMRush can show you what keywords your site ranks for, and where they rank. The more often you rank on the first page of search results for your desired keywords, the higher your search visibility KPI.

Understanding Click-Through Rates

Click-through rates (CTR) are an important KPI to understand your audience and how they browse and convert. Your CTR is determined by the number of users who click your website after finding it through organic search results. If most of the people who see your site click on it, that is an indication that your content is accurately targeting the right audience. Calculating your CTR requires dividing the number of clicks by the total number of impressions, and then multiplying it by 100. A higher CTR is better. 

Find an SEO Partner That Succeeds

Are you not yielding the KPI results you’re looking for? You need a marketing partner that understands the SEO demands for your industry. At Rehab Marketing Professionals we know the mental health and addiction treatment industries better than the rest. We have years of experience working with facilities that want to reach the right audience at the right time. If you’re ready to launch an SEO campaign that yields positive KPIs, give us a call. We’re ready to get to know your team. 

About Rehab Marketing Professionals

Rehab Marketing Professionals is a marketing agency that specializes in the mental health and addiction treatment industries. We offer PPC & landing page management, SEO strategies, call center training & development, conversion tracking, and web development services. Our goal is to bring facilities like you a comprehensive marketing strategy that pushes your brand to the top of search results and exceeds industry standards – leading to higher conversion rates for your mental health or addiction treatment center. For more information visit our website at rehabmarketingpro.com or give us a call at (800) 819-6929. We’re ready to take your brand to the next level.