How to Yield the Highest ROI on Marketing Investments

Your ROI or “return on investment” is an important metric for measuring marketing success. You spend days, weeks, and even months planning a marketing strategy. ROI will look different for each sector of marketing. In many cases there will be quantitative data such as number of clicks and conversions. In some cases it will be qualitative data like written feedback. Yielding the highest ROI requires careful planning and precise budgeting. 

Content Marketing ROI

Your ROI for content marketing will be a percentage of revenue gained compared to what you spent. When taking into consideration investments or expenditures, it’s important to take into account the entire investment and not just one single piece of content. 

Tracking conversions from each piece of content seems complicated, but there are many tools that can be used to help. It gets complicated when the customer journey becomes non-linear. For example, an internal blog post may be where their customer journey starts, but then they leave your page, only to be drawn back by an ad three weeks later which then leads to a conversion. You should take into consideration the cost to produce both the internal blog and the digital ad when analyzing your ROI.

ROI in Advertising

Understanding your ROI when participating in digital or out of home advertising is important for optimizing your budget. For example, if one ad is performing better than another – lower your budget for the underperforming ad and move that money to the high performing one. Quantitative data that show good performance in ads include click through rates paired with conversions.

Get Your Advertising Right

A weak advertising strategy leads to a low ROI. At Rehab Marketing Professionals, we know the mental health and addiction treatment industry like the back of our hands. We have knowledge on catering to the right audience, with the right message, at the right time. Our advertising strategies are proven to convert – supported by high quality content and revolutionary websites. If you are ready to take your advertising to the next level and increase your ROI, give us a call – we’re ready to get to know your brand.

About Rehab Marketing Professionals

Rehab Marketing Professionals is a marketing agency that specializes in the mental health and addiction treatment industries. We offer PPC & landing page management, SEO strategies, call center training & development, conversion tracking, and web development services. Our goal is to bring facilities like you a comprehensive marketing strategy that pushes your brand to the top of search results and exceeds industry standards – leading to higher conversion rates for your mental health or addiction treatment center. For more information visit our website at rehabmarketingpro.com or give us a call at (800) 819-6929. We’re ready to take your brand to the next level.