Marketing Mental Health Services: What Tools to Use

Marketing mental health services is a sensitive topic. Instead of dealing in products, you are dealing in services. These services are offered to vulnerable people, so it’s important to market compassionately and ethically. With that being said, there are still excellent tools you can use when marketing mental health services.

Search Engine Optimization Work (SEO)

Your website is your hub, and SEO is the act of optimizing it so that search engines favor it. This can be done through high-quality content that uses relevant keywords and is well written. Organic content is valuable when marketing mental health services, because it provides valuable information to those who need it. A blog is very beneficial in this industry because it allows you to showcase your expertise and drive traffic to your website without having to pay.

Online Directories

Getting listed in medical and facility directories can boost your company visibility substantially. When marketing mental health services, having a listing in a credible directory can lead to traffic driven to your facility website that ends in a conversion. These conversions are set by you, and could be anything from a call or form fill of interest in your services. 

Paid Advertising for Marketing Mental Health Services

You can participate in paid advertising when marketing for the mental health space – this will be most productive when utilizing pay-per-click advertising. This is when you pay only when your ad is clicked. This further drives traffic to your website by serving very specific landing pages to specific members of your audience. For this industry it could be a landing page specifically for depression treatment, or an ad that specifically showcases addiction and detox services. 

Find a Marketing Pro that Knows Your Industry

Your marketing strategy is only as strong as the ideas behind it. At Rehab Marketing Professionals, we specialize in marketing, advertising, and branding for the mental health and addiction treatment industries. We know these industries and their audiences better than everyone else, because we’ve worked closely with them for decades. 

The team at Rehab Marketing Professionals delivers just that. If you’re ready to start marketing mental health services with ease, give our team a call.

About Rehab Marketing Professionals

Rehab Marketing Professionals is a marketing agency that specializes in the mental health and addiction treatment industries. We offer PPC & landing page management, SEO strategies, call center training & development, conversion tracking, and web development services. Our goal is to bring facilities like you a comprehensive marketing strategy that pushes your brand to the top of search results and exceeds industry standards – leading to higher conversion rates for your mental health or addiction treatment center. For more information visit our website at rehabmarketingpro.com or give us a call at (800) 819-6929. We’re ready to take your brand to the next level.