New Year, New PPC Ads… Same Brand: Keeping Up with Competition
Pay-per-click (PPC) advertising, as the name implies, is a paid digital marketing strategy that complements effective SEO efforts to enhance online visibility. While SEO generates
Email Marketing… Is It Still Relevant?
Digital marketing trends change rapidly, but email marketing is here to stay. What worked yesterday might not work today. Yet, some methods stand the test of time. Many ask: “Is
Navigating PPC Advertising Competition
Pay-per-click, or PPC, advertising is a powerful tool often paired with effective search engine optimization (SEO) to create impactful digital marketing strategies. While SEO focus
Holiday Advertising: Dos and Don’ts
Holiday advertising is complicated – especially when everyone is advertising on every front. Social media is one of the most powerful tools for advertising year round, but es
The Role of Landing Pages in Advertising
Landing pages exist on your website and serve as a place for potential customers to “land” after interacting with your advertising efforts. Standalone landing pages target a sp
Understanding PPC Ads
Marketers use pay-per-click advertising, better known as PPC ads, in conjunction with strong SEO to create a digital marketing campaign and boost presence. While SEO is organic, PP