Why You Need SEO for Your Website

Search engine optimization, or SEO, is the process of making sure your website and its content are favored by search engines. SEO contributes to your website and brand’s overall online presence. This type of optimization is organic, which means it does not require a buy-in to utilize. The main platform targeted with SEO work is Google with 5.9 million Google searches per minute, but it can also be done on Bing and Apple’s Safari. For the purpose of this article, we’ll be talking directly about Google SEO work. 

Understanding How SEO Works

Search engine optimization works closely with pay-per-click advertising to get your brand at the top of search results. It aligns your website with the Google algorithm, ranking your content as poor, fair, or excellent. Some of the criteria Google looks for include:

• Clear search intent 
• Demonstration of experience and authority
• Quick load speed and performance
• Easy navigate and responsive to different browser

Google will favor website content that fulfills all or most of these criteria due to strong SEO. You can meet these standards through keyword research, quality content creation, strong link building, and technical updates. Search engines generate the majority of organic traffic, in fact 66% of web referrals come from Google search results. Having a strong SEO strategy will ensure you rank as high as possible, and research has shown that top-ranking organic search results have a 22.4% click-through rate. SEO is more important than ever these days – especially in saturated markets.

Save Money with Strong SEO

SEO is a cost-effective way to gain visibility for your brand. There are no advertising costs associated, which means you don’t have to pay to appear in search results. You also do not have to pay when people click on your link or result, which means aside from the costs to write and set up the page – there are no hidden fees.

Likewise, once you have set up the high-ranking pages, it’s easier to maintain them at a low cost and with minimal labor. Once you have gained a high ranking for your website on one page, it makes it easier to gain high rankings in the future for other pages. Essentially, your authority is being increased each time you have strong SEO strategies in your content.

Turn Bad SEO Around with RMP

A messy SEO strategy can do so much more harm than many realize. If you want to rank on the first page of Google, you need to have content that has been optimized for both Google and your industry. At Rehab Marketing Professionals, we know the mental health and addiction treatment industry. We have knowledge on catering to the right audience, with the right message, at the best time. Our SEO work will have you ranking on the first page of Google rapidly – supported by high quality content and optimized web development. If you are ready to turn the tide and repair your website’s SEO and overall online presence, give us a call – we’re ready to get to know your brand.

About Rehab Marketing Professionals

Rehab Marketing Professionals is a marketing agency that specializes in the mental health and addiction treatment industries. We offer PPC & landing page management, SEO strategies, call center training & development, conversion tracking, and web development services. Our goal is to bring facilities like you a comprehensive marketing strategy that pushes your brand to the top of search results and exceeds industry standards – leading to higher conversion rates for your mental health or addiction treatment center. For more information visit our website at rehabmarketingpro.com or give us a call at (800) 819-6929. We’re ready to take your brand to the next level.