PPC & Training

SEO

Design

PPC Management for the mental health treatment industry

For most mental health & addiction treatment centers, marketing is one of their top expenses. We understand that if it doesn’t produce, it can quickly lead to failure. 

We utilize both Google Ads and Microsoft Ads to drive clients to call centers. We focus on driving ads to mobile devices while improving the quality scores of our campaigns to increase impression share.

Our team tracks our client’s campaigns using state of the art software. Driven by insights from AI, we are able to improve upon campaigns and serve ads to prospects more likely to convert to admissions.

SEO For The mental health Treatment Industry

To many, SEO is a grey-area term. For Rehab Marketing Pros, it’s simple to define. We divide SEO into two categories: on-page SEO and off-page SEO.

On-page SEO begins the same way for each of our clients, that is, with an on-page website audit. In moments we are able to scrape an entire website, no matter how many pages deep, and determine all of the critical issues that need to be fixed. Most company owners are surprised to learn about on-page errors like broken links their sites have, toxic inbound links from other sites, pages without proper meta tags, 404 errors, duplicate content or pages with AI generated content that search engines frown upon. We resolve these errors and bring your site back to health. We then define key areas of growth and create unique content for your site weekly that the search engines will eat up.

Off-page SEO consists of two things: (1) opportunistic keyword research; and (2) inbound link building. AI driven software helps us identify keywords your website can exploit to increase your organic traffic. We then create inbound links from other sites with greater page rank. We also make sure you’re making the most of your local listings to drive more local, organic traffic to your mental health facility’s website.

Call Center Training & Development for treatment centers

No other marketing agency in the field offers onsite call center and sales training specifically for the mental health and addiction treatment industries. Our PPC Management service includes both. We travel to you and provide your call center managers and reps with sales training in the treatment industry that can’t be beat. We show them how to disposition each call, each VOB and each admit so we can translate your sales data to actionable PPC campaign improvements.

We offer continuing call center performance assessments and give your call center managers or reps ongoing training via zoom or google meet. Our goal is to help you constantly improve your closing ratios to maximize campaign performance and minimize waste.

Conversion Tracking

Our motto is “If you can’t track conversions, you might as well throw your money in a camp fire.”

In Google and Microsoft ads, we track calls as conversions and define the cost per call. We then give you the tools to track the cost of your VOB’s and we will help you, ultimately, track the cost of your admits.

We track your conversions in Google and Microsoft ads as well as in our AI powered PPC software to constantly monitor your success. We can send you detailed monthly or weekly campaign performance reports. If you need it, we can also export daily performance reports on the fly.

Web Development

If you need a new website built from the ground-up or if you just need us to bring your website to a modern standard, we’ve got you covered. We utilize WordPress as a content management system for all new sites. It’s the most widely used and most easily optimized platform for SEO in the web development space. Our design and development team will help you choose the best theme possible for your business. We’ll customize the theme for your needs and integrate all necessary plugins to connect your site with lead delivery and telephony systems.

We have your content covered as well. We only use U.S. based content writers with 5 or more years of experience specifically in the medical field. Our ad copy specialists understand how to compose content in the most search friendly way possible. Best of all, we never use AI generated content which is increasingly red-flagged as poor practice by major search engines.

As a service, we can: 

Provide WordPress optimized hosting

Increase your page-load speed

Perform all your on-page SEO and keyword research

Landing Pages for PPC Ads

If you’re utilizing Google or Microsoft ads, you need landing pages that convert. For each of our PPC Management clients, we will design and develop two high-converting landing pages built on your website’s sub-domain. We use two versions to A/B test and then constantly improve upon them.

What’s unique to our landing pages? We use AI driven insights to determine which variant of your landing page will convert best based upon the demographics of the person clicking on your ad. This help us improve conversions like never before.

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